The ‘Big Dream’ of ‘Little Sesame’ on the Road to Communal Wealth
2023-08-14
Deep ploughing a sesame seed, shaping core competitiveness
Build a brand, broaden the road of enterprise development
Prospering an industry, lifting up the dream of the masses to get rich together.
He is
The 14th Executive Committee of the Provincial Federation of Industry and Commerce
‘Qilu rural star’
‘Binzhou city model worker’
Wudi County, Binzhou City, vice chairman of the Federation of Industry and Commerce
Shandong shilixiang sesame products
Ren Changbo, Chairman of the Board of Directors of Shandong Shilixiang Sesame Products Co.

The ‘Sesame Maniac’ who focuses on scientific research and talent.
He loves his profession
Sesame planting technology, sesame varieties
He is obsessed with the research of traditional sesame oil technology
Every day his mind is full of sesame
A handful of sesame in his hand
He can tell the place of origin
By tasting and observing the colour
He can tell the oil yield of sesame seeds
His expertise
Impresses people in the industry

Adhere to the development path of science and technology talents to develop the enterprise
On the basis of building enterprise research team
With the Chinese Academy of Agricultural Sciences Oilseed Institute, Shandong Academy of Agricultural Sciences
Shandong University and other universities and institutes
Established the first domestic sesame industry technology research institute
Introduced 1 academician, 3 researchers, 8 doctors
Helped to select and breed more than 20 new sesame varieties
New varieties of sesame with high sesamin, high calcium and salinity resistance, etc.
Passed the evaluation of scientific and technological achievements
Reached the international leading level

The ‘oil seller’ who has made a name for himself at home and abroad.
He explores the road of integration of three agricultural products
Continuously extend the sesame industry chain
Helping to revitalise the countryside with industrial revitalisation
Developed a small workshop into
Breeding, planting, research and development, production in one
The largest
The whole chain of sesame products production enterprise
Has won the national high-tech enterprise
‘China's good grain and oil’ quality project demonstration enterprise
Provincial agricultural industrialisation key leading enterprise
Provincial Leading Enterprise for Poverty Alleviation and other honours
Has 30 national patents
Among them, 10 invention patents
Developed the first saline-resistant sesame harvester in China.
Realised the whole process of sesame mechanization

The trademark ‘LUYU’ held by the company
Recognised as a well-known trademark in China
Co-operated with more than 3,000 catering chain shops
Has formed a complete sales network system
Actively expanding overseas markets
Products are exported to Japan, the United States, Britain
Morocco, Australia, etc.
56 countries and regions in five continents

The ‘entrepreneur’ who feeds the society and rewards the people.

Sharing the social responsibility of entrepreneurs
Constructing salt-resistant sesame planting base
Provide 120 jobs
Employ more than 8,000 workers annually
Per capita income of 10,000 yuan
In the way of directional order
Promote the planting of high-quality sesame more than 20,000 mu
Radiation surrounding planting more than 2,200 households
Provide free seeds and guaranteed price recovery
Reach a long-term cooperation mode with planting farmers
Lead the neighbouring people to get rich and increase their income

