The ‘Big Dream’ of ‘Little Sesame’ on the Road to Communal Wealth

2023-08-14


Deep ploughing a sesame seed, shaping core competitiveness

Build a brand, broaden the road of enterprise development

Prospering an industry, lifting up the dream of the masses to get rich together.

He is

The 14th Executive Committee of the Provincial Federation of Industry and Commerce

‘Qilu rural star’

‘Binzhou city model worker’

Wudi County, Binzhou City, vice chairman of the Federation of Industry and Commerce

Shandong shilixiang sesame products

Ren Changbo, Chairman of the Board of Directors of Shandong Shilixiang Sesame Products Co.

The ‘Sesame Maniac’ who focuses on scientific research and talent.

He loves his profession

Sesame planting technology, sesame varieties

He is obsessed with the research of traditional sesame oil technology

Every day his mind is full of sesame

A handful of sesame in his hand

He can tell the place of origin

By tasting and observing the colour

He can tell the oil yield of sesame seeds

His expertise

Impresses people in the industry

Adhere to the development path of science and technology talents to develop the enterprise

On the basis of building enterprise research team

With the Chinese Academy of Agricultural Sciences Oilseed Institute, Shandong Academy of Agricultural Sciences

Shandong University and other universities and institutes

Established the first domestic sesame industry technology research institute

Introduced 1 academician, 3 researchers, 8 doctors

Helped to select and breed more than 20 new sesame varieties

New varieties of sesame with high sesamin, high calcium and salinity resistance, etc.

Passed the evaluation of scientific and technological achievements

Reached the international leading level

The ‘oil seller’ who has made a name for himself at home and abroad.

He explores the road of integration of three agricultural products

Continuously extend the sesame industry chain

Helping to revitalise the countryside with industrial revitalisation

Developed a small workshop into

Breeding, planting, research and development, production in one

The largest

The whole chain of sesame products production enterprise

Has won the national high-tech enterprise

‘China's good grain and oil’ quality project demonstration enterprise

Provincial agricultural industrialisation key leading enterprise

Provincial Leading Enterprise for Poverty Alleviation and other honours

 

Has 30 national patents

Among them, 10 invention patents

Developed the first saline-resistant sesame harvester in China.

Realised the whole process of sesame mechanization

The trademark ‘LUYU’ held by the company

Recognised as a well-known trademark in China

Co-operated with more than 3,000 catering chain shops

Has formed a complete sales network system

Actively expanding overseas markets

Products are exported to Japan, the United States, Britain

Morocco, Australia, etc.

56 countries and regions in five continents

The ‘entrepreneur’ who feeds the society and rewards the people.

Sharing the social responsibility of entrepreneurs

Constructing salt-resistant sesame planting base

Provide 120 jobs

Employ more than 8,000 workers annually

Per capita income of 10,000 yuan

In the way of directional order

Promote the planting of high-quality sesame more than 20,000 mu

Radiation surrounding planting more than 2,200 households

Provide free seeds and guaranteed price recovery

Reach a long-term cooperation mode with planting farmers

Lead the neighbouring people to get rich and increase their income